It’s no secret that I’m a vegetarian that borders on being vegan.  The jury is still out for me when it comes to bees and honey so I can’t honestly say I’m vegan.  There are many reasons why I’m vegetarian and mostly it comes from an awareness that I didn’t have before.  When something is made clear to you, it’s kinda hard to ignore and that’s why being vegetarian hasn’t been difficult for me at all.  So when I chanced upon this campaign, I was reminded about my answer when people ask me if I’ll ever stop being vegetarian.

I’ll stop being vegetarian when I’m prepared to kill the animal I want to eat.

Yes yes yes, the FaceBook guy said this too.  For the record, I said it way before he made it popular but it’s totally possible he said it to his friends before I ever thought it.  It really doesn’t matter who said it first but I understand what he means.  Like the Game of Thrones pilot episode where Ned Stark was teaching his young son about accountability, “The man who passes the sentence should swing the sword.”

Back to the campaign, I did like Chipotle when I tried it but I’m not entirely sure they are totally fresh food served at its best.  Nonetheless, it’s a great branding exercise and will make me seek out a Chipotle the next time I’m near one so I guess it worked 🙂

One day I hope I can put my name on something like that too.