When I watched the film Australia, I was reminded of what I missed about living there – the friendliness and relaxed atmosphere that makes you feel quite at home. Then I was reminded about a campaign that Australian Tourism did, which I thought was brilliant but it wasn’t so well received by all, especially the Pomps who banned it in their country.
When I first saw it, I was laughing and thinking to myself how truly Aussie the ad was. I think no one else, other than an Aussie sheila in her cossie, could pull off the line as a welcoming one. Of course, there are people in this world who aren’t quite as chill and thought it was plain rude. I’m just glad they aren’t my friends :p
The year this ad came out, I was working at the Singapore Tourism Board and we came up with this one.
The commercial was actually never seen in its entirety (except on You tube), and we got some flack for it. Some didn’t think it showed Singapore. While I can see their point, I actually still stand by it. I like how it’s a flavour of everything and a tad intriguing at the same time. Oh well, we try our best and if that isn’t good enough, we try something else 🙂 Explains why I am where I am right this very moment 😉